triageco.com | Work Study
15042
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C9 BRAND ACCELERATION

Champion’s billion dollar athletic apparel brand, C9, was rapidly losing marketshare. A rapid-fire repositioning and rebrand succeeded in turning it around.

Net change… 23% sales lift.

BUILDING AN APP ARMY

Cartwheel began as an incentive program with a sluggish adoption rate. By turning employees into evangelists and customers into advocates, we found a way to rapidly accelerate it’s growth. We infused emotion and simplicity into a complicated and clunky experience. By clarifying the brand story, we cleared the path for exponential user acquisition.

NET EFFECT… 27 million users. (2700% growth in 4 yrs)

TAKING A STAND

When corporations pledge their support for a marginalized group of people, it often comes across as soulless or obligatory. Finding an authentic tone that resonates with people can be challenging. Creating a rallying cry that goes viral is something else altogether.

NET EFFECT… 100 MILLION IMPRESSIONS AND COUNTING

MAKING MERRY

Target is the place where holiday wishes come true. Wonderland aimed to celebrate that legacy by creating a holiday experience like no other. Wonderland appeared for 3 short weeks next to the Chelsea Market in NY. Word spread quickly and soon crowds lined up for blocks to get a glimpse of an extraordinary holiday happening. We also implemented RFD technology to provide a seamless shopping experience without stacks of product getting in the way of the fun. Our crew custom branded every inch of the space, including the development of each wondrous activity.

NET EFFECT… a 420% sustained sales lift.

DOLLAR STORE REVIVAL

Dollar stores are known for great value but the shopping experience is another thing altogether.  For Target, we set out to change that. We cleaned up the visual merchandising, brought in fun, unexpected product and added local flair to the assortment. We also renamed and rebranded the space head to toe. Who knew a happy little dog could inspire such a tremendous turnaround?

NET EFFECT… a 420% sustained sales lift.